In recognition of the need for representation synergies throughout the western United States, manufacturer’s representative agencies Action Marketing (Salem, Oregon) and High Country Marketing (Sandy, Utah), have partnered together to create a new company, Western States Marketing (WSM) to represent the manufacturer in California, Arizona and Nevada.
The two agencies, which have a combined presence of 63 years in the Rocky Mountain and Pacific Northwest regions, began operations effective in January 2012.
Bruce Stronk and George Patterson, the owners of High Country Marketing and Action Marketing, respectively, have discussed the concept of moving into the California/Southwest marketing area for some time for purposes of market expansion, and the opportunity to seamlessly represent the manufacturer in the 13 Western states; or in the new company’s dedicated coverage area exclusively.
Stronk and Patterson are the managing partners of WSM, and Ryan Stronk is the WSM sales manager and is based in the new Costa Mesa, California, office.
A core competency at WSM is the hiring of experienced, well respected and dynamic representatives. In addition to the WSM principals, the firm currently employs four highly regarded, dedicated full time representatives who are located in Los Angeles and Sacramento, California, and Phoenix, Arizona.
Since the formation of WSM, the firm has been representing SPX Service Solutions including the OTC, Robinair and TIF programs to all local and several national distributors and their customers throughout the Southwest territory.
Discussions with SPX management and the distributors in the territory have shown all are pleased with the progress through the first three quarters of the year, according to Stronk and Patterson, who feel one of the key reasons for the successful startup has been the focus on working with the customers—being “customer-centric.”
Both partners firmly believe in getting into the stores and shops of their customers and educating them, firsthand, how the products they represent can improve their businesses. Patterson added: “This philosophy is a cornerstone of our mission to serve our customers.”
In 2013, Western States Marketing will be adding manufacturers in addition to the SPX Service Solutions program in place.
Western States Marketing can be reached at the company’s headquarters by calling 714/421-4975 or by emailing firstname.lastname@example.org.
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