VP Racing Fuels, Inc. recently introduced Western States Petroleum (WSP) as the latest addition to the roster of partners in its retail brand program.
“We strive to offer the best solutions and products to our customers and with VP’s program, our existing and potentially new dealers have the opportunity to stand out from the competition,” said Steve Tolboe, WSP’s Sales Manager.
“With VP’s retail brand program, our dealers who brand their fuel stations with VP will generate new revenue by offering 100 octane street gasoline at the dispenser and race fuel in 5-gallon pails, as well as offer VP-branded cleaning and power boost additives for injection at the pump,” Tolboe added. “We’ve appreciated VP’s support over the years with their expert and knowledgeable staff and have developed a great relationship with the entire VP Racing Fuels team.”
“We’re excited to partner with Western States Petroleum in our retail brand program,” said Alan Cerwick, President of VP Racing Fuels. “The program will serve to ramp up an already-strong relationship in which we’ve come to value Western States’ dedicated staff as they guide retail customers in race fuel selection, provide trackside service at race venues and support the VP brand in myriad other ways. It’s a tribute to our program when an industry veteran like Bob Kec chooses to include us in his long-term growth plans.”
Based in Phoenix, Arizona, Western States Petroleum was founded in 1975 by Robert and Janet Kec. An active member of the Fuel & Lubricant Industry for over 40 years, Bob is a past State President of the Western Region Petroleum Marketers Association (PMAA) and state representative to the PMAA.