Valvoline, a leading marketer, distributor and producer of quality branded automotive and industrial products and services, will be reunited with Hendrick Motorsports after finalizing a multi-year sponsorship agreement that will kick off next season.
The Official Lubricants Partner of Hendrick Motorsports beginning in 2014, the Valvoline brand will be featured as a major associate sponsor of the team's full stable of Chevrolet SS race cars through the 2017 NASCAR campaign. The company will utilize Sprint Cup Series drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. as spokespeople to promote Valvoline premium motor oil products and services.
In addition, Valvoline will be the preferred oil poured by Hendrick Motorsports' sister company, Hendrick Automotive Group, which operates 87 auto dealerships across the United States. The dealerships also will use Valvoline professional series, a line of fuel system preventive maintenance products that increase fuel economy and drivability, and Valvoline antifreeze. Both product lines contain patented technology that provides exceptional performance.
"The Valvoline team is thrilled to partner with Hendrick Motorsports and continue the long history of winning on the track for both organizations," said Sam Mitchell, president of Ashland Consumer Markets. "Both companies have a strong heritage and similar values with employees driven by hard work, commitment to innovation and passion for cars. This is going to be an exciting and great relationship."
Beginning in 2014, Hendrick Motorsports will use Valvoline products in its Chevrolet R-07 racing engines in the elite Sprint Cup Series. Valvoline was a partner of the team from 1993-95, supplying lubricant technology that contributed to the organization's first Cup championship with Gordon.
"When I was 14 years old, I won my first drag race with Valvoline in the car," said Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group. "It's an innovative American brand that has great racing heritage and a winning history with our organization. This is the company that basically invented motor oil, and we're excited about having them as a corporate sponsor and hands-on technology partner.
"Our dealerships are proud to offer a trusted product like Valvoline as our preferred oil. Hendrick Automotive Group stores serviced nearly 2 million vehicles last year, and we know our customers can rely on Valvoline's performance in the same way our racing engineers will."