Two Join West Coast Stock Car Hall’s Board | Performance Racing Industry
News
Two Join West Coast Stock Car Hall’s Board
October 23, 2017
Racing historian Melissa Bleier and digital development pioneer Michael Verlatti Jr. have been named to the board of directors of the West Coast Stock Car Hall of Fame. Bleier, resides in Port Costa, Calif., while Verlatti Jr. resides in Charlotte, N.C.
Two Join West Coast Stock Car Hall’s Board

Racing historian Melissa Bleier and digital development pioneer Michael Verlatti Jr. have been named to the board of directors of the West Coast Stock Car Hall of Fame.

Bleier, who resides in Port Costa, Calif., explored the heritage of short tracks and speedways and their impact on America’s cultural landscape in her 2009 master’s thesis, “Don’t They Just Turn Left?”

She has published numerous articles, is author of her blog and was a speaker at the 2010 annual conference of the North American Society for Sport History.

Bleier currently has two book projects underway: a biography of Harold Brasington, builder of Darlington Raceway in South Carolina and a history of west coast racing as defined by the career of Ken Clapp, a retired NASCAR senior executive who oversaw 19 race tracks and presented in excess of 5,000 single-day events in a 50-year career and chair of the West Coast Stock Car Hall of Fame.

Verlatti Jr. is a native of San Francisco now residing in Charlotte, N.C. His father, Mike Verlatti, served for many years as a NASCAR official and holds membership on the West Coast Stock Car Hall of Fame’s board.

Following a hands-on career as a NASCAR official, Verlatti Jr. founded Traction Event Labs, which delivers event technology and activation to partners and consumers in the racing industry.

Verlatti Jr. worked with partners to design the nation’s largest mobile screen with tailored video content, a widget wall and interactive games for The Sprint Unlimited Experience that accompanied NASCAR’s premier racing series.

Traction has provided digital services to NASCAR, Las Vegas Motor Speedway and Sprint and created a custom app that streamlined presentation of NASCAR’s business-to-business events.