NASCAR announced transitions within three key business areas, highlighting the company’s commitment to talent development.
Patrick Rogers has been promoted to senior director of Driver Marketing Services, Evan Parker becomes senior director of Brand Platforms and Scott Warfield has been promoted to senior director of Social Media and Broadcast Communications.
“NASCAR is committed to the development of our team throughout all areas of the organization,” said Brent Dewar, Chief Operating Officer of NASCAR. “Each of these moves highlights our goal of growing our talented professionals, and thereby strengthening our company. Patrick, Evan and Scott have added incredible value in their current roles. They now have an opportunity to showcase their talent in other critical areas of our business.”
Rogers most recently served as director of Brand Platforms, Marketing. He was instrumental in the renewal of series entitlement partner Camping World. His new role will give Rogers oversight of NASCAR’s Driver Services team, which works closely with the industry in order to develop, nurture and maximize the integration of the sport’s drivers. Rogers will report to Jill Gregory, NASCAR vice president of Industry Services.
“Patrick has extensive experience working with the industry and will be a valuable resource immediately to those key stakeholders,” Gregory said. “The collaboration with teams and drivers is at an all-time high and Patrick will work closely with internal and external groups to further develop driver brands and increase driver star power. His experience working with drivers will add power to an already strong Driver Services team and allow successful initiatives such as the NASCAR Next program to continue to grow.”
Parker will transition from NASCAR’s Los Angeles office to its Charlotte office. He served as senior director of Entertainment Marketing and helped lead the sport’s integration efforts into several entertainment properties. In his new role, Parker will lead the development of NASCAR’s marketing efforts around platforms that occur throughout the year. He will report to Kim Brink, NASCAR vice president of Marketing.
“We’re glad to have Evan bring his leadership and fresh perspective into the brand platforms role,” Brink said. “He’s very familiar with the successful programs we’ve worked hard to establish over the last several seasons. We have an aggressive strategy in place to continue reaching current and prospective fans and Evan will play a key role in leading those efforts.”
Warfield’s new responsibilities include guiding NASCAR’s overall social media strategy and its cross-departmental integration as NASCAR implements programs across a number of social media channels. He also will continue to work closely with the company’s digital, entertainment and broadcasting teams.
“NASCAR’s social media presence and impact continues to grow and serve as a key communications channel for us with our fans,” said Brett Jewkes, NASCAR vice president and chief communications officer. “Scott’s experience working with broadcasting, digital and entertainment coupled with his strong knowledge of the sport will be invaluable in his new role.”