Toyota Motor Sales U.S.A. recently announced the launch of its Toyota Racing Dream Build Challenge, a vehicle-modification build competition where fans get to determine the winner.
In fact, fans throughout the world will be able to visit www.ToyotaRacingDreamBuild.com to watch the builds come to life through a series of "minisodes."
The final builds will be unveiled during the Toyota press conference on Tuesday, October 30, the opening day of the 2012 SEMA Show.
Fans will be able to tune in to watch the entire press conference and the action unfold in real time. NASCAR stars Kyle Busch and Clint Bowyer will modify a Camry sedan and Prius hybrid, respectively, while NHRA standouts Antron Brown and Alexis DeJoria will build a Sequoia SUV and a Tundra pickup.
Though the drivers are competing for glory against each other, the real victor will be the winning driver's charity of choice, which will receive a $50,000 check from Toyota.
Voting opens on October 20 and will be available for 10 days. Fans will be able to vote once per day via Facebook and enter to win prizes, including a Toyota Racing "Dream Trip," which will be given away to one lucky fan.