Total, Red Bull Rallycross Announce Partnership | Performance Racing Industry
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Total, Red Bull Rallycross Announce Partnership
October 6, 2017
Red Bull Global Rallycross (GRC) and Total Specialties USA, Inc. have announced a multi-year agreement that will see Total's TOTAL Quartz brand become the Official Lubricant Partner of Red Bull GRC, leveraging Red Bull GRC's nationwide live events.
Total, Red Bull Rallycross Announce Partnership

Red Bull Global Rallycross and Total Specialties USA, Inc. have announced a multi-year agreement that will see Total become the Official Lubricant Partner of Red Bull GRC.

Through its TOTAL Quartz brand, Total will leverage Red Bull GRC’s nationwide live events, broadcasts and digital and social content platforms to grow its footprint in North America.

“Across the globe, the TOTAL Quartz brand is known for excellence in its oil and lubricants, and excellence in motorsport,” said Red Bull GRC CEO Colin Dyne. “We are beyond excited to reveal a multi-year partnership with Total as the Official Lubricant Partner of Red Bull Global Rallycross, and we look forward to writing the next chapter in its incredible racing heritage.”

Total has a long and storied motorsports history, according to Red Bull Rallycross, including partnerships in Formula 1, 24 Hours of Le Mans, World Rally Championship, and Dakar Rally, among others. Drivers from Sebastien Loeb to Sebastian Vettel have also campaigned the brand’s red-and-white colors to countless race wins and world championships.

“This is a significant time for Total as we embark on our sponsorship as the Official Lubricant Partner of Red Bull Global Rallycross. We are very pleased to partner with such a strong and influential brand as Red Bull GRC, and we look forward to growing the relationship in years to come,” commented Christophe Doussoux, Senior Vice President, Lubricants for Total Specialties USA, Inc.