TJ’s Motorsports Warehouse Rebrands As SRI Dirt & Drag | Performance Racing Industry
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TJ’s Motorsports Warehouse Rebrands As SRI Dirt & Drag
September 8, 2017
The company continues to sell performance parts out of its Denver warehouse. In addition, SRI Dirt & Drag travels to dirt tracks in North and South Carolina, supplying race teams that may need to buy extra parts or purchase tires.
TJ’s Motorsports Warehouse Rebrands As SRI Dirt & Drag

Denver, North Carolina-based TJ’s Motorsports Warehouse has rebranded as SRI Dirt & Drag. The company also recently debuted an upgraded showroom and sales counter.

“We purchased TJ’s in May of 2015, and our acquisition of the company was the first domino to fall with our foray into the performance parts business,” said Greg Fornelli, owner of the shop as well as Stock Car Steel & Aluminum, SRI Supplies, and SRI Performance, per The Shop. “Since then, we have acquired the chassis parts division of CV Products and Roush Yates Performance Products. We’ve merged those companies into one, which we’re calling SRI Performance. In order to create some cohesion with the other companies branded with the SRI name, we thought the best move, going forward, was to incorporate TJ’s under that umbrella. We’re calling it SRI Dirt & Drag, as it will specialize in serving the dirt racing and drag racing worlds.”

SRI Dirt & Drag was founded as Tommy Johnson’s Motorsports Warehouse in 1979.

“We respect what Tommy has done for the racing community, and also what he has done to create something special here at SRI Dirt & Drag,” Fornelli said. “Although the name has changed, we remain confident that we can still use his original vision to be a by-racers, for-racers company.”

The company continues to sell performance parts out of its Denver warehouse. In addition, SRI Dirt & Drag travels to dirt tracks in North and South Carolina, supplying race teams that may need to buy extra parts or purchase tires.

SRI Dirt & Drag will carry brands such as Allstar Performance, Five Star Bodies, Weld Wheels, Tiger Rearends, Draco Springs, Hoosier Tire, VP Racing Fuels, Impact Racing among others.