Industry News
Three New Distributors Join VP Racing Fuels Brand Program
September 28, 2012
The additions of RK Distributing, Brazco Enterprises and Accent Fuels means the brand will experience growth in the Oklahoma, Pennsylvania and Upper Midwest markets.
Three New Distributors Join VP Racing Fuels Brand Program

VP Racing Fuels, Inc. announced Friday that three new distributors have come on board with its retail branding program, including RK Distributing, Inc., Bazco Enterprises, Inc., and Accent Fuels.

“We’re excited to have aligned with three great companies that will sustain VP’s high quality professional standards while bringing the energy and commitment required to expand the VP brand in their respective geographies,” said Alan Cerwick, President, VP Racing Fuels. “In signing on with our program, these companies recognize the vital changes needed in the fuel industry and the VP model as the way to bring them about.”

“We’re excited about partnering with VP Racing Fuels,” said Steve Hanska, Vice President, RK Distributing. “VP allows us to offer our customers a first class branded solution that differentiates them from the competition. VP also makes it possible to offer savings to our customers through considerably lower credit card fees and supplying unbranded fuels to their locations. These monthly savings combined with VP’s additional revenue streams can add hundreds, if not thousands of dollars, to our customers’ bottom line.”

“We chose to add VP Racing Fuels to our family of brands for several reasons,” said Aly Bazzi, President, Bazco Enterprises. “VP’s name in the racing fuel industry is second to none, which will appeal to car enthusiasts.  This following that VP has gained through motorsports is an added value for its brand.  And the quality automotive products that VP offers introduce new revenue streams that will help our dealers be more profitable.”

“Our company was looking for a brand with superior marketing capabilities,” said Mark Coleman, President, Accent Fuels. “Given VP’s status among performance enthusiasts and the integration of its performance and consumer products to support the brand, aligning with VP seemed the logical choice. Plus, with our retail stores located close to several race tracks and a technical school specializing in building race cars, the VP brand will be a destination before, during and after their schooling.”

For more information about VP Racing Fuels and its branding program, visit VPRacingFuels.com or contact:

Southeastern/Mid-Atlantic
Ted Tritt - 210/510-8409 or ted.tritt@vpracingfuels.com

Upper Midwest/Northeast
Matt Schuster - 210/784-6708 or matt.schuster@vpracingfuels.com

South Central/West
Bryan Noonen - 210/289-6000 or bryan.noonen@vpracingfuels.com

Founded in 1977 and based in Oklahoma City, Oklahoma, RK Distributing is a privately owned distributing company that distributes fuel to more than 200 convenience stores in the Oklahoma City and surrounding area. For more information on RK Distributing, contact 405/752-9619 or rkdistributing@sbcglobal.net.

Family owned Bazco Enterprises, Inc. has been in the industry for 25 years. Operating in Michigan, Ohio, Indiana and Tennessee, Bazco owns and operates 22 corporate stores in southeast Michigan, with a customer base of more than 60 dealers. For more information about Bazco, contact 877/412-2926 or abazzi@bazcooil.com.

Accent Fuels is a third generation petroleum distributor started in 1964 by Harold Coleman as an agent for the American Oil Company. Incorporated in 1976 as a full line petroleum marketer, Accent currently operates three retail stations and delivers gasoline, diesel fuel, home heating fuels and lubricants throughout western Pennsylvania. For more information about Accent Fuels, contact 724/479-9210 or accentfuels@hotmail.com.

VP Racing Fuels is best known as a leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.