Industry News
Tens Of Thousands of Racing Professionals To Converge On Orlando For PRI Show
October 1, 2012
More than 1000 racing companies will occupy 700,000 square feet of exhibit space when the massive Performance Racing Industry Trade Show—the centerpiece of Race Industry Week 2012—arrives in Florida in late November.
Tens Of Thousands of Racing Professionals To Converge On Orlando For PRI Show

Marking its 25th year of providing business opportunities to racing entrepreneurs, the Performance Racing Industry Trade Show promises to deliver more race-winning parts, more racing professionals, and more solutions in 2012 than can be found anywhere.  

Over 1000 exhibiting companies and 38,000 racing industry buyers from across the US and 72 countries will come together November 29-December 1, 2012, in Orlando, Florida, for the world’s largest racing trade show.

On display will be the very latest advances in motorsports technology for all types of auto racing, including stock car, drag, open wheel, formula, dirt late model, prototype, off-road, sports car, karting and more.

The show offers unparalleled access and opportunities for racing businesspeople, including retailers of racing components, race engine builders, motorsport engineers, performance WDs, race car builders, race track owners and operators, and professional race teams.

“A trip to the PRI Trade Show is an investment that pays for itself in the coming year over and over again with improved sales and profits, in addition to the competitive advantages that come with knowing the latest advances in racing technology,” said John Kilroy, producer of the PRI Trade Show. “Now more than ever, it’s important to spend time with your industry to find new solutions to your business and the technical challenges in racing.”

Held in the North/South Building of the Orange County Convention Center, the PRI Trade Show is a trade-only event. It is not open to race fans, as attendees must be part of a racing business or professional race team to gain entry. There is no charge to attend.

Register online today and receive your credentials in the mail before departing to Orlando. You'll get a confirmation notice within one business day.

In addition to countless racing components and motorsports engineering solutions, the PRI Trade Show’s famed Machinery Row provides race engine builders the absolute best opportunity to comparison shop precision machining equipment. More than 100 manufacturers of race shop machinery will display their latest products and have them wired for live demonstrations on race engine parts.

“With the massive Machinery Row section, and all the race engine parts suppliers that exhibit, the PRI Trade Show is a race engine builder’s dream,” added Kilroy. “There’s nothing like it anywhere in the world.”

New this year is the High-Performance Computing & Testing Technologies Zone, which is already proving to be a welcome new concept with motorsport engineering companies. Ten companies have thus far committed to exhibit in this special space on the PRI Trade Show Floor Plan.

“There is no other place that professional race teams and motorsports engineers will be able to shop so many of these race engineering and testing firms all in one place, all at one time,” said Kilroy. “The High-Performance Computing & Testing Technologies Zone will be one more ‘added attraction’ for this group of specialized buyers to come to Orlando.”

Companies currently on the 2012 PRI Trade Show Floor Plan in the High-Performance Computing & Testing Technologies Zone include 7-Test Engineering, A&D Technologies, Altair, Chassisim, Function Sim, Mechanical Sim, Michelin/Laurens Proving Grounds, Morse Measurement, OptimumG and SoVA Motion.

Returning to the Show in 2012 is Dave Despain, who will present another exciting live version of his popular Wind Tunnel TV program, which airs on Speed Channel, during the Grand Opening Breakfast on Thursday, November 29. And joining him will be none other than 15-Time NHRA Full Throttle Funny Car Champion and Driver of the Castrol GTX High Mileage Ford Mustang John Force, who rewrote the history books of NHRA racing.

Also new this year is the inaugural Race Track Business Conference-2012, presented by National Speedway Directory. Headlined by legendary race promoter Humpy Wheeler and featuring an outstanding panel of presenters, the RTBC-2012 will focus on issues facing motorsports professionals on and off the track, including event operations, marketing, legal matters and more. The conference takes place Wednesday, November 28, at the Orange County Convention Center.
 
Racing entrepreneurs who arrive early for the PRI Trade Show will have access to another all-new daylong seminar on November 28 covering the latest advances in digital marketing. “Winning the eRace” is designed to bring racing professionals up to speed on topics such as Search Engine Optimization (SEO), Google Advertising, eNewsletters, Setting Up A Virtual Store, Best Practices in Digital Advertising, Managing Forums and Social Media.

“If there is one subject where virtually every racing professional feels they need help, it is digital marketing. Media has changed dramatically, and we're going to help racing professionals catch up,” said Kilroy. “This new event will prove very valuable to those racing entrepreneurs who come early to Orlando.”

Included in the Tech Track of the PRI Show seminars is another NEW offering for 2012: “Winning Setup Strategies For Dirt Late Models” features proven techniques of top dirt late model drivers, as well as a race engine builder, a chassis builder and more in a panel discussion headed by Dick Berggren (longtime NASCAR pit reporter for FOX TV and founder of Speedway Illustrated) and Karl Fredrickson (publisher of Speedway Illustrated).

There is no charge for the seminar, which takes place Friday, November 30, however attendees must be registered for the PRI Trade Show.

The PRI Trade Show is the centerpiece of what is known as Race Industry Week 2012. Several major events co-locate with the PRI Show in Orlando, including:

23rd Annual Advanced Engineering Technology Conference. The most respected and longest running technical seminar series for race engine builders. November 26-28.

Vehicle Dynamics & Data Acquisition Seminar. Claude Rouelle, the renowned race engineer with 30 years of experience, brings racers an in-depth understanding of how, why and how much certain factors affect vehicle behavior, plus the measurement tools to get it right. November 26-28.

Annual Congress of the International Council of Motorsport Sciences. Race safety experts from four continents—surgeons, doctors, medical professionals, sanctioning body and race track emergency personnel, and motorsports engineers—address motorsports safety issues. November 28-29.

EFI University. Two special one-day seminars will focus on EFI for racing applications. The first, FAST XFI, focuses on proper setup and navigation of the FAST XFI 2.0 EFI system. The second, EFI-101, covers the tuning process from start to finish. November 28 & December 2.

For more information, go to www.performanceracing.com/tradeshow. Racing professionals also can register online and make hotel reservations via the PRI website, www.performanceracing.com.