STP and the World of Outlaws, two of the most storied brands in motorsports history, have announced a multi-year title sponsorship agreement. Beginning in 2013, the series title will be the World of Outlaws STP Sprint Car Series.
STP brings more than 40 years of racing history to 34 years of the World of Outlaws barnstorming dirt tracks across the country, making this sponsorship a perfect fit to showcase STP to the dedicated fans that follow the premier sprint car series in the world.
STP is already a familiar fixture at World of Outlaws events. Its visibility will increase beginning with the season-opener in February at Florida’s Volusia Speedway Park. STP will be launching aggressive activation efforts around World of Outlaws events from coast to coast, including broadcast integration and at-track activity.
The 2013 World of Outlaws STP Sprint Car Series schedule will be announced in early December and is expected to include more than 85 events across the United States and Canada.
For more on the World of Outlaws, click WorldofOutlaws.com, go to Facebook.com/WorldofOutlaws or follow on Twitter @WorldofOutlaws.
To learn more about STP and its history, click STP.com, go to Facebook.com/STP or follow on Twitter @STPracing.