Shelby American has added retail veteran and longtime Shelby enthusiast Jer Gervasi as Vice President for its Shelby Performance Parts (SPP) division.
In addition, Keith Criswell joined the team as Wholesale Manager for SPP to focus on the rapidly expanding wholesale and dealer segments.
Gervasi will oversee product development, operations, parts sales and customer service. Originally from Massachusetts, he managed operations at several different Guitar Center retail locations across the country.
During that time, he drove sales and improved customer service that helped propel the company’s success over the last decade. A committed “gearhead,” Gervasi relocated to the Las Vegas Guitar Center to be near Shelby American in 2009.
Criswell has tremendous experience, knowledge and success in the aftermarket parts industry. Over the past five years at Drake Automotive Group, Criswell managed millions of dollars in wholesale parts accounts and was responsible for a substantial growth of sales.
Previously over the years, Criswell has worked for some of the largest specialty retail companies, gaining high-end training in management and business. The expansion of SPP is part of the carefully orchestrated plan laid out by Carroll Shelby and his executive team earlier this year.
Celebrating the company’s 50th anniversary in 2012, Shelby American has conducted a grassroots nationwide tour, introduced new cars, added products to the SPP catalog and collaborated with Ford Motor Company on a commemorative vehicle.
For more, visit www.shelbyamerican.com.