SCCA Names New President/CEO | Performance Racing Industry
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SCCA Names New President/CEO
May 15, 2017
Sports Car Club of America (SCCA) announced Michael Cobb as the organization’s new President and Chief Executive Officer. Cobb is an SCCA member with more than 25 years of diverse experience transforming brands, companies and cultures.
SCCA Names New President/CEO

Sports Car Club of America (SCCA) announced Michael Cobb as the organization’s new President and Chief Executive Officer. An SCCA member with more than 25 years of diverse experience transforming brands, companies and cultures, Cobb will officially embrace his new role June 1.

The Dallas-area resident comes to the SCCA after serving as Chief Marketing Officer for Gold’s Gym, a recognized name in fitness.

Lee Hill, Chairman of SCCA’s 13-member Board of Directors, said Cobb emerged as an extremely strong candidate from the seven finalists considered for the position. After a 13-0 vote, Cobb was identified as the unanimous choice by Board members.

Cobb graduated with a bachelor’s degree in advertising from Sam Houston State University and went on to graduate from Omnicom's Global Senior Management Program and The STAGEN Integral Leadership Program. 

In his new position as SCCA President/CEO, Cobb is tasked with structuring, building, managing and leading effective staff and operational efforts. He will partner with the Board of Directors and staff to craft, update and forward the vision, mission and strategic goals of the organization. His role includes functioning as a leader, ambassador, spokesperson and representative, as well as becoming the “face of the SCCA.”

“At the highest level, this opportunity is about building relationships and stewardship,” Cobb said.  “Strengthening relationships based on trust across the BoD, regions, staff, membership and our valued partners will continue to be job one. And with regard to stewardship, it is about doing all we can, collectively, to ensure we build a solid foundation that sets the SCCA up for much more success across the next 70 years.”

Cobb also brings with him a love of motorsports. He grew up in admiration of his father, an autocrosser who won local SCCA events with regularity.

Cobb established his competition “career” at an early age by winning a Texas Soap Box Derby event and competed in the Nationals in Akron, Ohio. In 2007, he began participating in SCCA autocross with the Texas Region, claimed the Novice of the Year award in his first full season of competition, and competed in the Tire Rack SCCA Solo Nationals.