Industry News
Report: Mello Yello Taking Over As NHRA Title Sponsor
August 27, 2012
Sports Business Journal is reporting that the National Hot Rod Association has agreed to a multiyear deal that will extend Coca-Cola's sponsorship of its signature drag racing series through the 2016 season.
Report: Mello Yello Taking Over As NHRA Title Sponsor

Sports Business Journal is reporting that the National Hot Rod Association has agreed to a multiyear deal that will extend Coca-Cola's sponsorship of its signature drag racing series through the 2016 season.

Coca-Cola's Full Throttle had been the NHRA series' featured brand since 2009, but that contract was set to expire at the end of next year.

Read the full report here.