In a move that promises to accelerate the growth of its branding initiative in the northwestern US, VP Racing Fuels, Inc. has announced that RE Powell Distributing Company has signed up for VP’s new program to brand fuel stations with the VP Racing Fuels brand.
“As RE Powell partners with VP’s team, I am confident this new program will be a success for the dealer who is looking for differentiation as well as our company which is looking to provide the best solutions to each of our customers,” said Justin Christensen, RE Powell’s Director of Marketing and Sales.
“That’s why we were very excited when VP approached us with the opportunity to strengthen its presence by branding VP retail locations,” said Christensen. “In our eyes VP’s brand program creates the best of both worlds—a first class “branded” image AND the pricing flexibility that comes along with unbranded fuel supply. The bonus of the program is the incredible credit card-processing program that will save our customers hundreds if not thousands of dollars each month.”
“I was confident it would make a ‘splash,’ but we were not prepared for the level of excitement it generated - nearly every one of our unbranded customers and even some of our branded customers were immediately interested in the opportunity.”
For more about RE Powell, visit www.repowell.net.