In a move that promises to accelerate the growth of its branding initiative in the northwestern US, VP Racing Fuels, Inc. has announced that RE Powell Distributing Company has signed up for VP’s new program to brand fuel stations with the VP Racing Fuels brand.

“As RE Powell partners with VP’s team, I am confident this new program will be a success for the dealer who is looking for differentiation as well as our company which is looking to provide the best solutions to each of our customers,” said Justin Christensen, RE Powell’s Director of Marketing and Sales.
 
Over many years of distributing VP’s race fuel products, RE Powell has come to appreciate working with VP’s impassioned experts and forged a strong relationship with the VP team.

“That’s why we were very excited when VP approached us with the opportunity to strengthen its presence by branding VP retail locations,” said Christensen. “In our eyes VP’s brand program creates the best of both worlds—a first class “branded” image AND the pricing flexibility that comes along with unbranded fuel supply. The bonus of the program is the incredible credit card-processing program that will save our customers hundreds if not thousands of dollars each month.”
 
Christensen recently introduced the VP brand program to its retail fuel dealers at its annual customer conference, along with the VP “Fuel Cage,” a program providing for the retail sale of VP’s high performance race fuels in 5-gallon pails.

“I was confident it would make a ‘splash,’ but we were not prepared for the level of excitement it generated - nearly every one of our unbranded customers and even some of our branded customers were immediately interested in the opportunity.”
 
RE Powell is a privately owned distributing company based in Grandview, Washington, and servicing the states of the Pacific Northwest, Alaska and portions of Canada, including more than 300 retail dealer sites in Washington, Oregon and Idaho.

For more about RE Powell, visit www.repowell.net.
 
VP Racing Fuels is best known as a leader in race fuel technology. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
 
VP’s product line also includes SEF Small Engine Fuels, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and PowerMaster hobby fuels for R/C Racing. More information is available online at vpracingfuels.com, seffuels.com or powermasterfuels.com.