News
PRI's First Show Advertisements Focus On Heritage Of Race Innovation In Indianapolis
April 30, 2013
Full-page display ads are scheduled for Circle Track, Speedway Illustrated, Sprint Car & Midget, Performance Racing Industry and SEMA News.
PRI's First Show Advertisements Focus On Heritage Of Race Innovation In Indianapolis

An archival photo of the famed Marmon Wasp is being utilized in the initial advertising created by Performance Racing Industry (PRI) to promote the return of the PRI Trade Show to Indianapolis this year.

The Marmon Wasp was driven by Ray Harroun to victory in the first Indianapolis 500 in 1911. Harroun completed the race in 6 hours, 42 minutes and 8 seconds.

“When we think of Indianapolis, we think of epic innovation in speed,” said John Kilroy, producer of the PRI Trade Show. “At the PRI Trade Show in Indianapolis, we’ll have 1100 companies bringing their latest new product lines in hardcore racing components. Speed part manufacturers are the source of much of the innovation in speed today. The connection to the heritage of automotive innovation in Indianapolis is something we wanted to make on behalf of all of our exhibiting companies.”

Full-page display advertisements are scheduled for Circle Track, Speedway Illustrated, Sprint Car & Midget, Performance Racing Industry and SEMA News.

“We’ve had a great response to what we’re calling the 'heritage ad,' and we’re using it to get racers to already start thinking about a trip to Indianapolis for the PRI Trade Show this December,” said Kilroy. “The return to Indianapolis has been enthusiastically embraced by the racing industry. The array of exhibiting companies is going to be amazing.”

Kilroy explained that he worked with Jarrod Krisiloff, senior director of Marketing at Indianapolis Motor Speedway (IMS) to use the photo from the IMS Photo Archive.

“It was great fun pouring over the photo history of the Indy 500 in the Archive. There are extraordinary photos there,” said Kilroy.

The Archive is located on the second floor of the IMS Hall of Fame Museum on the grounds of the world famous race track. In fact, any visitor can review the photos and select one to be printed as an 8 x 10-inch printed photo for a fee.

“The IMS Hall of Fame Museum should be on everybody’s list of things to do in Indianapolis the week of the PRI Trade Show,” added Kilroy.

The six-cylinder Marmon Wasp was named for its yellow and black color scheme, and its long pointed tail to reduce drag. One of Harroun’s innovations was a rear view mirror, as he was the first driver to race without a riding mechanic to watch for cars from behind.

For more information about the PRI Trade Show, go to www.performanceracing.com.

For more information about Indianapolis Motor Speedway, go to www.indianapolismotorspeedway.com.