Released on April 3, Performance Racing Industry’s redesigned eNewsletter features a vibrant new layout, easier navigation, and more entry points to exclusive racing industry news and information.
The magazine’s monthly eNewsletter was already a highly read online property of the industry-leading publication. In developing the refresh, PRI has further capitalized on its strong brand awareness and standing as the unquestioned voice of the racing marketplace.
“The key elements that comprised PRI’s popular monthly eNewsletter have been retained—in fact, they’re now presented in a much easier-to-digest format,” said PRI Editor Dan Schechner. “While PRI remains committed to producing cutting-edge content and solutions for racing professionals worldwide, we will continue looking for new ways to engage and excite our readers.”
As always, this online circular delivers up-to-the-minute information on the PRI Trade Show, Performance Racing Industry Magazine, Industry Events, and more. Each edition also includes a new installment of PRI’s online-only series of business management and operations articles for retail shop owners, engine builders, fabricators and more.
It's a winning formula that has produced astounding open rates and click-throughs far exceeding those of comparable B2B eNewsletters.
Click here to read PRI's April 2013 eNewsletter.
In addition to launching a redesigned eNewsletter, PRI is making preparations for the return of its annual Trade Show to Indianapolis, Indiana. Now in its 26th year, the famous PRI Trade Show will be held December 12-14, 2013, at the Indiana Convention Center.
For more information, visit www.performanceracing.com/tradeshow.