Power Automedia Acquires Xceleration Media, 7 New Websites | Performance Racing Industry
News
Power Automedia Acquires Xceleration Media, 7 New Websites
October 2, 2017
The acquisition of Xceleration adds an audience of over 1 million enthusiasts to the stable of 12 existing Power Automedia automotive magazines, according to the companies.
Power Automedia Acquires Xceleration Media, 7 New Websites

Power Automedia has announced the acquisition of Xceleration Media LLC. The acquisition adds an audience of over 1 million enthusiasts to the stable of 12 existing Power Automedia automotive magazines, according to the companies.

In addition, it also adds print media to Power Automedia’s portfolio for the first time in its nearly 11-year history. Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts magazines—acquired in 2016 from Amos Publishing—will be brought into the fold.

Current Power Automedia titles include Dragzine, EngineLabs, LSX Magazine and Street Muscle.

“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”

“In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Chris Douglas, COO of Xceleration Media, said.