Phoenix Raceway Signs ISM Connect As Naming Rights Partner | Performance Racing Industry
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Phoenix Raceway Signs ISM Connect As Naming Rights Partner
September 26, 2017
Phoenix Raceway and ISM Connect announced a multi-year partnership that includes naming rights for the Raceway’s venue as well as the installation of a digital fan engagement experience.
Phoenix Raceway Signs ISM Connect As Naming Rights Partner

Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, announced a multi-year partnership that includes naming rights for the Raceway’s venue as well as the installation of a digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

ISM’s 360° Connect network will provide the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself. This will be done through the use of digital display screens, interactive experiences, social media integrations and a mobile app that will give fans access to unique content, in-seat ordering, and more.

“We’re focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans,” said Phoenix Raceway President Bryan R. Sperber. “ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come.”

The ISM Connect network will power various fan activations and experiences throughout the venue, including the new infield Fan Zone, the new pedestrian tunnel connecting the infield to the new seating areas and one of the two new Canyons—the immersive and interactive entrances.

As part of the partnership, ISM Connect will also receive naming rights for one of the Canyons—providing over 20,000 square feet of fan engagement and brand activation that vertically spans multiple concourse levels.

This is not ISM Connect’s first presence in motorsports, as the company has brought ISM Vision Powered by BoldVu, “the World’s Largest 360° Digital Engagement Venue Network,” to the NASCAR experience earlier this year.