PEAK Antifreeze has entered into a multi-year agreement with TORC—The Off Road Championship Series—to become the exclusive antifreeze partner beginning in 2014.
The partnership will feature PEAK Antifreeze and Coolant, PEAK Fleet Charge and PEAK Final Charge as the “Official Antifreeze and Coolant of TORC.” It will also provide PEAK with a presence at all TORC Series events throughout 2014 as well as commercial inventory on NBC Sports Network broadcasts. PEAK also plans to provide exciting experiences for fans on-site through activations at various events during the 2014 season.
“PEAK is thrilled to expand our sponsorship of TORC—The Off Road Championship Series,” said Bryan Emrich, senior vice president of marketing for PEAK. “The drivers and vehicles on the TORC Series are put through tremendous rigors, and we believe this aligns with the quality of PEAK products and our commitment to racing.”
“It is such an exciting opportunity for the TORC Series to partner with a brand like PEAK,” said B.J. Birtwell, president of TORC—The Off-Road Championship Series. “PEAK is always pushing the limits, not only to create the best quality products, but also to engage in meaningful sponsorship initiatives that their consumers are passionate about. We are looking forward to engaging with PEAK to spotlight this sport and create new and exciting experiences for off-road racing fans.”
PEAK will continue to sponsor driver Luke Johnson in the PRO-Light division. The 2014 season will mark Johnson’s fourth year in the series.