For the third year in a row, Optima Batteries based in Milwaukee, Wisconsin, will partner with Team Lucas in a grassroots motorsports advertising/marketing and sponsorship program that encompasses the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Regional Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series and the Lucas Oil Modified Series.
For the 2014 Lucas Oil Off Road Racing Series, Optima Batteries will be a Presenting sponsor on one CBS telecast and four CBS Sports Network and MAVTV telecasts. They will also be an event Title sponsor on a NBC Sports Network telecast of the Lucas Oil Late Model Dirt Series, and a Presenting sponsor on both the NBC Sports Network and MAVTV telecasts for the Lucas Oil Drag Boat Racing Series. Additional on-air exposure will feature Optima Batteries as an on-board camera sponsor in select telecasts of the Lucas Oil Pro Pulling League airing on CBS, NBC Sports Network and MAVTV.
New in 2014 is the Optima Batteries Faceoff. This will be held at four different rounds of the Lucas Oil Off Road Racing Series and will pit two racers chosen by social media voting against each other in a three-lap Faceoff for cash and bragging rights.
The No: 18 race car of Corry Weller will again be carrying the Optima Batteries colors and logo in the PRO 4 championship.
In the Lucas Oil Late Model Dirt Series, Optima will sponsor Ray Cook's No. 56 race car and in the Lucas Oil Modified Series they will sponsor the No: 10 race car of Tim Morse.
They will also sponsor a Fast Lap Award in the four professional classes of the Lucas Oil Off Road Racing Series and the Optima Batteries Hard Charger Award in both the Lucas Oil Late Model Dirt Series, and the Lucas Oil Modified Series.
"Team Lucas' extremely successful program targets are the grass roots racing fans all across the heartland of America," said Optima Batteries Marketing Manager Ryan Hoffins. "We couldn't be more excited to increase our support of Team Lucas' expanded audience across America. Since the trucks, cars and boats racing in these series actually use OPTIMA batteries, it's a genuine way to prove how our products hold up in extreme conditions."
Lucas Oil Executive Vice-President Bob Patison stated, "Optima Batteries will again be a very important partner in the Team Lucas marketing and advertising program in 2014. Their approach to marketing dovetails with many of our Team Lucas programs designed to reach the greatest numbers of fans and viewers."