Oliver Racing Parts has announced that it will sponsor the 65th annual SpeedWeek at the world-famous Bonneville Salt Flats in Utah, August 10-16, 2013.
The sponsorship will bring a notable Oliver presence to the land-speed racing event, including the company’s logo embroidered on 2500 hats that will be given to participants. Banners will also be placed at the inspection area, near the announcing tower and at the starting lines of all four courses.
“Our connecting rods are designed for high-performance applications and Bonneville SpeedWeek inspires hundreds of racers to push every bit of performance out of their engines,” said Joseph A. Moch, president and CEO of Oliver Racing Parts. “As we celebrate 30 years of business, it’s a natural fit for Oliver to be part of this history-making event.”
The event is hosted by the Southern California Timing Association (SCTA) and the Bonneville Nationals Inc. (BNI), attracting more than 500 racers from around the world to the area. In 2012, more than 3000 vehicle runs were made attempting to break land-speed records, and more than 12,000 spectators came to view the event.
Based in Grand Rapids, Michigan, Oliver Racing Parts is celebrating its 30th anniversary of manufacturing high-performance connecting rods. Oliver-equipped vehicles participate in a variety of races, including circle track, Lucas Oil Pro Pulling League, drag racing and Baja off-road racing.