Industry News
NHRA Partners With Rocky Brands
April 23, 2013
Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2500 retail locations to support the national promotion.
NHRA Partners With Rocky Brands

NHRA has entered into an agreement with Rocky Brands for promotional rights at select NHRA Mello Yello Drag Racing Series events in 2013. As part of the agreement, Rocky Brands will have display space at select events and the right to conduct a national promotion.

The national promotion will be centered on the final race of the NHRA Mello Yello Drag Racing Series season, the Automobile Club of Southern California NHRA Finals at Auto Club Raceway at Pomona, Nov. 7-10. Rocky Brands will utilize advertising, promotions, and point-of-sale materials at approximately 2,500 retail locations to support the national promotion. Details on the promotion, including how fans can sign up and participate, will be announced in the near future.

"Rocky Brands is excited to be involved with the NHRA for the fifth straight year,” said Seann Anderson, sponsor manager, Rocky Brands Inc. “The NHRA fan is a key component to our involvement with the sport. Just like our Rocky Funny Car driver Matt Hagan, the fans are hardworking people that like to play hard. Our products complement that lifestyle."

Rocky Brands has been involved in NHRA since 2009 in a variety of capacities, including on-site displays, national promotional sweepstakes, and as a team sponsor. Earlier this year, Rocky Footwear & Apparel signed a multiyear sponsorship with Don Schumacher Racing that will feature primary sponsorship at select events on 2011 NHRA Mello Yello world champion Hagan’s Funny Car.

Founded in 1932, Rocky manufactures and markets rugged outdoor, duty, work, and Western footwear, apparel, and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol RCKY.