For the first time ever, Performance Racing Industry will offer PRI Gear apparel for sale at the PRI Trade Show when it makes its big return to Indianapolis this year.
“It’s something new and fun for us,” said John Kilroy, producer of the PRI Trade Show. “There’s a real community feel inside the PRI Trade Show, and we’ve always wanted to provide a way for attendees to take a little bit of that sense of identity with them. We’re working with Tim Sousamian, of Piston Driven, and we’re going to have some terrific PRI Gear clothing items for sale at the Trade Show.”
Attendees of the PRI Trade Show will be able to purchase PRI Gear at two locations at the Show. There will be a store at the entrance to the Show floor just inside the main door on Capitol Avenue. There will be another store further into the main lobby area in the yellow hall on the PRI Trade Show Floor Plan.
Sousamian is a car guy, with a long history of involvement in racing, said Kilroy, and is skilled at creating quality apparel for folks who share a love of fast cars that win races. “There’s a fashion that fits in perfectly at race tracks and race shops, and Tim is the rare individual who gets it,” Kilroy continued. Sousamian also organizes apparel sales for the SEMA Show.
PRI’s proceeds from the sale of apparel will go to the Charlie Dean Leffler Discretionary Trust. It was established in honor of racer Jason Leffler, who lost his life in a sprint car accident this year. All monies in the trust go directly to help the needs of Jason’s young son, Charlie Dean Leffler.