New Managing Partners Join Brenton Productions
October 17, 2013
“Jim [Cozzie] and Ron [Winter] have come to Brenton as the result of a search to gradually replace myself in the active management of the company,” stated Frank McGonagle, owner and board chairman of Brenton Productions. (from left to right: Cozzie and Winter)
New Managing Partners Join Brenton Productions

Frank McGonagle, owner and board chairman of Brenton Productions, announced that Jim Cozzie and Ron Winter have joined the company as managing partners. Cozzie is a former chairman of SEMA and Winter is a veteran automotive industry marketing professional.

“Jim and Ron have come to Brenton as the result of a search to gradually replace myself in the active management of the company,” stated McGonagle. “Both of them are well respected in the automotive aftermarket and I’m confident they will continue to position Brenton as the leading producer of automotive how-to television."

McGonagle launched Brenton Television Productions 21 years ago with Shadetree Mechanic, the first how-to automotive series, on TNN (now Spike TV.) Prior to founding Brenton Productions in 1992, McGonagle spent 28 years as vice president of marketing at Honeywell’s automotive division responsible for Fram filters, Autolite spark plugs and Bendix brakes. He launched the famous Fram filter commercial tag line: "You Can Pay Me Now or You Can Pay Me Later."

Cozzie most recently served as executive vice president for RTM Productions in Franklin, Tennessee, and has over 30 years of management experience in the automotive specialty-equipment and television production industries. He has held senior-level positions with leading aftermarket companies including: Hurst Performance Inc., Super Press Inc., and B&M Racing Performance Products. He was also president of Berkshire Hathaway owned Zoom Performance Products.

Winter brings to Brenton over 30 years of marketing management experience with leading consumer goods marketers such as Bristol-Myers, Schlitz, Anheuser-Busch and Pennzoil. While at Anheuser-Busch, he managed sports marketing programs in 27 individual sports franchises. His motorsports sponsorships for Anheuser-Busch included a virtual “who’s who” of famous race teams and drivers. While at Pennzoil he managed programs such as “Pennzoil at the Half” during the NCAA basketball tournament and Eddie Hill’s NHRA Championship.

McGonagle also announced that industry veteran, John Passante, who has served as CEO of Brenton, will also phase out of active management with the company as part of Brenton’s long-range succession process. Passante plans to pursue personal and professional interests as an industry consultant, executive coach and speaker. He recently published a book on leadership entitled, “The Human Side: High Touch Leadership in a High-Tech World.”

Brenton Productions operates from its corporate headquarters in Swansea, Massachusetts, and at broadcast-quality television production studios in Tampa, Florida, which include four garage/sets, and editing facilities.

Brenton is currently producing four how-to series: All Girls Garage and Car Fix for Discovery/Velocity, along with Two Guys Garage and TruckU for the Great American Country network of Scripps Networks Interactive.

For more information on Brenton Productions, phone 800-572-7798 or visit