NASCAR announced this week two personnel moves within its Industry Services department designed to bolster its support of industry partners.
Jeff Wohlschlaeger has been hired as managing director of event services and Chad Seigler has been promoted to managing director of team services.
Wohlschlaeger joins NASCAR from the Chicago Bulls, where for the past 18 years he served as senior director of game operations. Wohlschlaeger produced and directed all elements of Bulls events, overseeing the entire in-game experience.
In the newly developed role, Wohlschlaeger will work closely with track partners to design and implement a world-class and unmatched fan experience at all NASCAR events. He will manage the overall development of NASCAR resources for tracks and serve as a resource for track promoters in the development, execution and measurement of fan engagement initiatives.
Seigler will continue working closely with race teams within each of NASCAR’s national touring series, providing marketing tools, resources and counsel. With his oversight, his team works in concert with NASCAR Market and Media Research in order to provide consultation and research tailored for specific business objectives. Seigler also manages the group’s Industry Operations function.
Both Wohlschlaeger and Seigler will report to Jill Gregory, NASCAR vice president of Industry Services. That group is comprised of strong employee teams dedicated to providing services across the industry constituent groups—including teams, event promoters and drivers.
Gregory also manages NASCAR’s Driver Services group, which is actively seeking high-performing candidates for its managing director position. NASCAR is partnering with professional recruitment agency Harvey Nash to secure a top talent for this important Charlotte-based position.
Seigler will remain in Charlotte and Wohlschlaeger will be based in NASCAR’s headquarters in Daytona Beach.