With two full seasons left on their current television contract, NASCAR and FOX Sports Media Group (FSMG) announced this week an extensive new eight-year, multiplatform media rights agreement that ensures FSMG’s broadcast of NASCAR racing through 2022.
Under terms of the new agreement, FSMG also significantly increases its digital rights to include “TV Everywhere” live race streaming of its portion of the season for the first time ever beginning in 2013.
As part of the new agreement, which takes effect in 2015, FSMG retains the television rights to 13 consecutive NASCAR Sprint Cup Series points races beginning each year with the prestigious Daytona 500.
In addition, FSMG retains the rights to the NASCAR Sprint All-Star Race, the Daytona Shootout, the Duel at Daytona, the entire NASCAR Camping World Truck Series season and practice and qualifying for both the NASCAR Sprint Cup Series and the NASCAR Camping World Truck Series races that FSMG broadcasts.
FOX also remains the exclusive home of The Great American Race through 2022, a title it has proudly held for the last six years and nine of the last 12.
On the digital front, FSMG gains “TV Everywhere” rights starting next season to live stream all FSMG races, along with pre- and post-race coverage, race highlights and in-progress race highlights to events it televises. This portion of the deal was made possible by NASCAR’s reacquisition of operational, business and editorial control of its digital platform, a move that takes effect on January 1, 2013.
FSMG’s new and expanded television and digital media rights agreement with NASCAR includes, but is not limited to:
- An eight-year term from 2015 to 2022. The current FSMG/NASCAR rights agreement began in 2006 and runs through 2014
- Thirteen (13) consecutive points races beginning with the Daytona 500 on FOX
- The Daytona Shootout; Duel at Daytona; NASCAR Sprint All-Star Race; and Daytona 500 Qualifying
- Full NASCAR Camping World Truck Series season
- Right to televise all practice and qualifying sessions for FSMG races
- Ability to re-telecast races on a FOX network and via video-on-demand (VOD) for 24 hours
- Right to ancillary programming including, but not limited to, a nightly NASCAR news and information show as well as weekend at-track shows
- Right to NASCAR branded pre- and post-race shows
- Extensive digital rights beginning in 2013, including:
- TV Everywhere – live digital distribution of all races FSMG has rights to broadcast:
- Pre- and post-race coverage
- Race highlights
- In-progress race highlights
- Replays of FOX-televised races
The recent announcement comes less than two months after NASCAR and FOX announced they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with FOX Deportes’ coverage of 15 NASCAR Sprint Cup Series races starting in 2013.