NASCAR has announced a new multi-year official agreement with HP, designating the technology company as an Official Technology Partner of NASCAR and marking the expansion of a relationship that began one year ago when the companies collaborated on the development of the Fan and Media Engagement Center (FMEC).
The agreement is structured to incentivize continued investment in the FMEC while exploring areas for future innovation throughout the sport.
The state-of-the-art facility enables near real-time analysis and response to traditional, digital and social media. Housed in a 500-square-foot, glass-enclosed area, outfitted with state-of-the-art touch screens, television monitors and multiple seated viewing areas and work stations, the FMEC is the centerpiece to the newly designed offices that house NASCAR Digital.
The Council brings together an exclusive group of more than 60 Official NASCAR Partners four times per year to buy and sell products and services from one another.
This exclusive business-to-business environment offers unique opportunities for many FORTUNE 500 companies to bypass the time and layers of corporate coordination that may exist to construct customized deals that help address specific business needs.
For more information, visit www.nascar.com.