The NASCAR Hall of Fame welcomes its new team member Mike Laheta as manager, corporate partnerships. Laheta will be responsible for developing corporate partnerships, sponsorship sales and activation opportunities for the NASCAR Hall of Fame with current and prospective partners.
A native of Cleveland, Ohio, Laheta earned his Bachelor of Business with a concentration in motorsports management from Belmont Abbey College. He most recently served as director, marketing and business affairs for Front Row Motorsports (FRM), which fields the NASCAR Sprint Cup Series teams for drivers David Ragan and David Gilliland.
Partnerships Laheta developed for FRM include CSX Transportation, Love’s Travel Stops and Country Stores, the National Highway Traffic Safety Administration, Farm Rich, Dish Network and McCall Farms through their Glory Foods and Peanut Patch brands among others. Laheta also has experience with Bulldawg Marketing, the NASCAR Kinetics Marketing in Motion College program, and worked on Lionel’s “Where’s Waldo” 25th anniversary celebration.