NASCAR and FOX Deportes have announced that they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
Of the 15 race broadcasts, FOX Deportes, the No. 1 US Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, February 24).
In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated US Latino sports news franchise, Central FOX.
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets under way Saturday, February 16, with coverage of the Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later, FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.
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