MPMC Conference Connects Media With Motorsports Parts Manufacturers | Performance Racing Industry
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MPMC Conference Connects Media With Motorsports Parts Manufacturers
February 3, 2015
Unlike traditional trade shows, where manufacturers occupy booth space on a show floor, the MPMC Media Trade Conference connects manufacturers with journalists in private, uninterrupted meetings.
MPMC Conference Connects Media With Motorsports Parts Manufacturers

Hundreds of media representatives recently gathered at the 18th annual SEMA MPMC Media Trade Conference to discuss new products and editorial opportunities with executives from motorsports parts manufacturing companies.

Unlike traditional trade shows, where manufacturers occupy booth space on a show floor, the MPMC Media Trade Conference connects manufacturers with journalists in private, uninterrupted meetings. As in previous years, the 2015 conference, January 20–22, took place at the Embassy Suites in Santa Ana, California.

Over the course of three days, participants can take part in up to 42 meetings that last approximately 30 minutes each and are held in hotel rooms hosted by manufacturers. While some companies showcase their products on a table top, others include online presentations or simple, straightforward discussions about industry trends and future developments. The meetings stand in contrast to the elaborate booth displays typically found at the annual PRI or SEMA shows.

At MPMC’s conference, media representatives come prepared with personalized schedules that direct them from meeting to meeting throughout the day. The resulting information can fill countless magazine pages, online blog space or TV, radio or podcast programming.
 
For the first time ever, this year’s event played host to a podcast (Shift and Steer) recording crew, which set up a studio at the conference and conducted live interviews with manufacturers. New television network Revv’n TV also interviewed manufacturers on camera during the conference.

In order to take part, exhibitors must first be members of the SEMA MPMC (Motorsports Parts Manufacturers Council). Applications to participate are available in August, and must be returned by early September. Details and information are available from Jim Skelly at jimsk@sema.org or 909/978-6690.

Media may sign up beginning in October, at which time they are able to indicate which manufacturers fit their editorial needs. Organizers recommend that media sign up by mid-December, however, before exhibitors’ schedules begin to fill up.