Motovicity Announces New Half-Mile Airstrip Event For 2018 | Performance Racing Industry
News
Motovicity Announces New Half-Mile Airstrip Event For 2018
January 12, 2018
The runway in Coalinga will host some of the country’s fastest import and domestic side-by-side top speed racing, featuring multiple classes and cash prizes.
Motovicity Announces New Half-Mile Airstrip Event For 2018

Madison Heights, Michigan-based performance aftermarket distributor Motovicity Distribution recently announced the launch of an all-new half-mile top-speed airstrip battle in 2018.

The event, dubbed Never Lift, will take place at the New Coalinga (Calif.) Municipal Airport on April 28–29.

In collaboration with half-mile specialists Shift-S3ctor, Never Lift seeks to engage all aspects of the grassroots racing community, including manufacturers, dealers, shops, racers, enthusiasts and the media. The runway in Coalinga will host some of the country’s fastest import and domestic side-by-side top speed racing, featuring multiple classes and cash prizes.

Indeed, within years of selling to import and modern muscle shops, Motovicity has identified that the growing half-mile airport events remain popular with its customer base, noted Marketing Manager Curtis Schabath, adding, “Motovicity’s place in the market allows us to understand and align the interests of the parties involved in these types of events. With Never Lift, we simply created an event around this passion, and what our partners and customers value and enjoy about the aftermarket.”   

For the latest Never Lift developments, visit www.neverlifthalfmile.com.