Bob Patison, president of MAVTV American Real, has announced expansion of his executive team in the areas of production, marketing, and distribution for the Lucas Oil-owned network.
Steve Grein, Executive Producer and assistant to Patison, will head the production team. Grein is the former President and Executive Producer of Chicago-based NeWave Media Productions and has produced more than 1500 nationally televised shows in the past decade, including motorsports documentaries for Lucas Oil Studios.
Ed Niemi has been named Vice President of Distribution at MAVTV American Real, having served for the past seven years as the VP of Affiliate Relations & Distribution for SportsTime Ohio (STO)—the TV home of the Cleveland Indians.
He will be responsible for all aspects of the Affiliate Sales Department including negotiating distribution contracts and developing and maintaining strong relationships with MAVTV’s cable and satellite affiliates.
Mark Mitchell will become Vice President of Sales, Marketing and Business Development at MAVTV American Real. Mitchell is an experienced media professional with deep industry connections and over 25 years of experience in sales, marketing and business development across all forms of motorsports media from print to internet to television.