Specialty wheel and tire manufacturer and retailer The Coker Group has named Marla Moore as its new Director of Marketing.
Moore will oversee all marketing communication efforts for the company’s brands involved in the collector car industry. She reports directly to group Executive Vice President Wade Kawasaki on matters concerning advertising, public relations and sponsorships within the lifestyle and automotive enthusiast spheres.
For more than 30 years, Moore has been actively involved in the automotive aftermarket industry. In that time she has helped advocate on behalf of the industry, working with the Specialty Equipment Market Association (SEMA) in several capacities.
Prior to that honor, she held seats on the select committees of the SBN and SEMA's Motorsports Parts Manufacturers Council (MPMC) and also chaired the Media Trade Conference. In addition, she serves on the SEMA Cares Committee and the Legislative Committee as well as a number of other organizations outside of SEMA.