MAHLE Clevite, Inc. has hired The Marx Group as the company's marketing agency of record for its new tool and equipment division. The Marx Group will assist the MAHLE Tool and Equipment division with marketing communications and public relations efforts.
“We are excited to partner with The Marx Group to help us develop and communicate messaging related to our new division specializing in products for the tool and equipment aftermarket," said Max Dull, division manager. "Their vast knowledge of the aftermarket in working with top brands will help us in supporting our outreach to technicians and beyond.“
The new division of the MAHLE Aftermarket is anchored by RTI, a company MAHLE acquired on January 1, 2013. RTI specializes in the development and distribution of automotive maintenance equipment, including air conditioning service, fluid exchange and nitrogen tire inflation systems.
Based in San Rafael, California, with creative and account teams in New York, Chicago, Detroit, Houston, Nashville and Southern California, The Marx Group offers strategic business consulting, as well as full-service marketing communications and public relations programs.