Industry News
Lucas Oil Late Model Dirt Series Announces Crown Jewel Cup Details, Additional Races Added, Staff Changes
December 11, 2012
Series officials have confirmed that ASI Racewear will be the title sponsor of the expanded crown jewel cup presented by DirtonDirt.com.
Lucas Oil Late Model Dirt Series Announces Crown Jewel Cup Details, Additional Races Added, Staff Changes

The Lucas Oil Late Model Dirt Series made several big announcements this past weekend during the Championship Awards Banquet in Indianapolis, Indiana.

Jimmy Owens was honored as the 2012 LOLMDS National Champion in front of a huge crowd at the Lucas Estate in Carmel, Indiana, last week at the series' year-end awards banquet.

During the banquet, series officials announced that ASI Racewear will be the title sponsor of the expanded crown jewel cup presented by DirtonDirt.com. The "ASI Crown Jewel Cup presented by DirtonDirt.com" will pay $10,000 to the driver that earns the most points during the nine race mini-series within the LOLMDS schedule in 2013. To be eligible for the cash bonus, drivers will have to maintain perfect attendance throughout the 2013 season.

Any companies interested in being involved in this program can contact series Marketing Director Wayne Castleberry at 951/532-5806.

The nine events included in the ASI Crown Jewel Cup presented by DirtonDirt.com will be the $30,000 to win Show-Me 100 in Wheatland, MO; $20,000 to win Clash at the Mag in Columbus, MS; $27,000 to win Silver Dollar Nationals in Greenwood, NE; $50,000 to win Sunoco North/South 100 in Florence, KY; $40,000 to win COMP Cams Topless 100 in Batesville, AR; $25,000 to win Hillbilly 100 in Ripley, WV; $20,000 to win Jackson 100 in Brownstown, IN; $40,000 to win Lucas Oil Knoxville Late Model Nationals in Knoxville, IA; and the season finale $50,000 Dirt Track World Championship in Portsmouth, OH.

Officials of the LOLMDS announced two additional events added to the series schedule for 2013. The series will return to West Virginia Motor Speedway in Mineral Wells, WV with a one day $10,000 to win show on Sunday April 21. The event will be part of a tripleheader weekend.

The weekend will kick off on Friday April 19 with a 50-lap $10,000 to win event at Roaring Knob Motorsports Complex in Markleysburg, PA. On Saturday April 20, the series will compete at Hagerstown Speedway in Hagerstown, MD for another 50-lap $10,000 to win event, before heading to West Virginia Motor Speedway on Sunday April 21.

The LOLMDS has also added a new track to the series schedule in 2013. The series will visit Attica Raceway Park in Attica, OH on Friday, August 30, for a 50-lap $10,000 to win show that kicks off another tripleheader weekend.

The series will then heads to Portsmouth Raceway Park, in Portsmouth, OH for a $15,000 to win feature event on Saturday August 31. Then on Sunday, September 1, the series will travel to I-77 Speedway for the $25,000 to win "Hillbilly Hundred" to cap off a $50,000 to win Labor Day weekend of racing.

LOLMDS officials also announced changes in staff roles beginning with the 2013 season.

Longtime Lucas Oil employee Rick Schwallie has been promoted to the Assistant Series Director of the LOLMDS. The LOLMDS Series Director, Ritchie Lewis, has taken on the additional role as the Series Director for the Lucas Oil Off Road Racing Series beginning immediately, and will direct both the LOLMDS and the LOORRS.

The LOLMDS also announced that Kenny Kenneda has become the newest full-time LOLMDS employee, as the Competition/Race Director and will be responsible for tech enforcement/inspections and race direction. A.J. Bingham will remain with the series as well.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit www.lucasdirt.com.