Lucas Oil Products has signed a multi-year extension with the NHRA to remain one of the drag racing sanctioning body’s cornerstone sponsors.
The all-encompassing partnership includes series sponsorship of the NHRA Lucas Oil Drag Racing Series, title rights sponsorship of the Lucas Oil NHRA Nationals in Brainerd, Minnesota, naming rights at historic Lucas Oil Raceway at Indianapolis, and designation as the Official Oil of NHRA.
The centerpiece of the extension is the NHRA Lucas Oil Drag Racing Series, which features eight classes, 25 regional events and 44 divisional events around the country, and showcases the skills and talents of thousands of racers.
The NHRA Lucas Oil Drag Racing Series also is conducted at all 24 NHRA Mello Yello Drag Racing Series events, with 16 showcasing the Top Alcohol Dragster and Top Alcohol Funny Car categories. These NHRA Lucas Oil Drag Racing Series events are featured in 16 one-hour programs, produced in high definition and broadcast on ESPN2.
"From the very beginning, our participation in these events has given us the opportunity to interact with the very people who purchase and use our products," said Forrest Lucas, CEO of Lucas Oil Products. "The Lucas Oil Drag Racing Series is extremely effective in helping us achieve our goals.”
In addition, Lucas Oil will maintain its status as the Official Oil of NHRA and retain title-rights sponsorship of the Lucas Oil NHRA Nationals at Brainerd International Raceway in Brainerd, Minn. Lucas Oil also renewed its naming-rights sponsorship at historic Lucas Oil Raceway at Indianapolis, home of the world’s most prestigious drag race, the Chevrolet Performance U.S. Nationals.
The sponsorship includes broadcast elements, on-site display, signage, ability to utilize the NHRA official logo on products and the opportunity to conduct consumer promotions.