BFGoodrich Tires has taken a significant marketing and promotion position in the Lucas Oil Off Road Racing Series, which begins a 16-event season March 22–23 at Wild Horse Pass Motorsports Park in Chandler, Arizona.
BFGoodrich will co-promote the Lucas Oil Off Road Racing Series through its social media channels and those of the company’s racing partners, including Menzies Motorsports, which features drivers Bryce Menzies, Ricky Johnson, and Travis Pastrana with Discount Tire.
Similar efforts to elevate brand and series awareness will be initiated with several additional off road racing drivers and teams including Rob MacCachren, Casey Currie, R.J. Anderson, Sheldon Creed and Justin Bean Smith.
“BFGoodrich makes excellent tires and the Lucas Oil Off Road Racing Series is an ideal platform to expose the brand to thousands of fans at each event, as well as selected TV exposure,” said Ritchie Lewis, Lucas Oil Off Road Racing series director. “We look forward to seeing them as an increasing presence at all our races.”
“BFGoodrich Tires have always been synonymous with rugged off-road performance and on-track success,” said Peter Calhoun, motorsports manager for BFGoodrich Tires. “The Lucas Oil Off Road Racing Series is a marquee series that we are honored to partner with to showcase BFGoodrich performance and toughness to race fans everywhere.”