International Speedway Corporation (ISC), the owner and operator of 13 of the nation’s major motorsports entertainment facilities, announced its partnership with ISM, a company offering sports venue digital activation, to form ISM Vision Powered by BoldVu.
ISM Vision Powered by BoldVu will include nearly 200 IP-connected digital displays, including each track’s large-format digital screens and dozens of 86-inch BoldVu displays. Initially temporary, these displays will become permanent by the end of 2017.
The new technology will debut during Speedweeks, beginning February 18 and running through the 59th DAYTONA 500 on February 26, at Daytona International Speedway. In addition, ISM Vision Powered by BoldVu will be implemented at all ISC facilities this year.
“I look forward to working with ISC to revolutionize fan engagement at large sporting venues,” said ISM CEO Nelson Martinez. “ISC’s long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM’s far-reaching and ambitious rethinking of how to better engage with and improve the fan experience.”
ISC’s trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu. Displaying racing action, driver interviews and promotional content, ISM Vision Powered by BoldVu will also be fully integrated with each track’s and Motor Racing Network’s (MRN) mobile app, allowing fans to have access to way-finding technologies, real-time traffic and weather alerts and event schedules.
The ISM platform allows for a more integrated marketing experience and provides rich on-site activation opportunities. In addition, ISC and its advertisers and partners will benefit from expanded consumer analytics and for the first time, consumer insights on fan behavior, campaign engagement, and the overall visitor experience.
“We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise,” said ISC CMO Daryl Wolfe. “Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience.”
“The ISM platform is a fan-focused technology that allows the venue, sponsors, and teams to interact in a way they have never been able to before,” said Jeff Hutchins, president of ISM.
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