The International Department of Performance Racing Industry in late May organized two events in Europe to present business opportunities at the PRI Trade Show for European buyers and manufacturers.
The first was organized in Paris at the Groupe BPCE, and led by Francisque Savinien and Arianna Maugeri from PRI, as well as Ubifrance and Pramex International.
Three French companies that are very active in the US market also shared their experiences in front of 30 racing business people.
The second gathering was produced in the UK at the MIA headquarters in Worwickshire, where a crowd of about 50 people had the opportunity to learn about the latest trends in the US market, and the benefits of the PRI Show moving back to Indianapolis in 2013.
"For PRI it was a great opportunity to expand and reinforce our connections in the European market, and to present the new potential that the PRI Trade Show, with its Indy location, can bring to their business," said Savinien, PRI's director of global sales & marketing.
For more on the PRI trade Show, visit www.performanceracing.com/tradeshow.