News
IMSA, VP Racing Fuels Extend Partnership
August 4, 2017
The International Motor Sports Association (IMSA) and VP Racing Fuels, Inc. has announced a long-term partnership extension for VP to continue fueling cars in the IMSA-sanctioned events, including the IMSA WeatherTech Championship.
IMSA, VP Racing Fuels Extend Partnership

The International Motor Sports Association (IMSA) and VP Racing Fuels, Inc. has announced a long-term partnership extension for VP to continue fueling cars in the IMSA-sanctioned events.

The partnership first began in 2014. As the Official Fuel Provider of IMSA, VP will continue to fuel every IMSA-sanctioned series based in the US, including the WeatherTech Championship, IMSA Continental Tire SportsCar Challenge, IMSA Prototype Challenge Presented by Mazda and the Porsche GT3 Cup Challenge USA by Yokohama.

VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.

As part of the extended partnership, VP also will continue to provide the VP Racing Fuels Front-Runner Awards for competitors in both the WeatherTech Championship and Continental Tire Challenge. The award uses a point system to recognize the car that leads the most laps in its class in each race, with the leading point-getters earning fuel credits in presentations at midseason and year-end.