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IMSA Announces New Online Hub
August 15, 2013
The newly acquired domain— IMSA.com—will be the online home of United SportsCar Racing, which debuts next year as a result of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series (ALMS) presented by Tequila Patrón.
IMSA Announces New Online Hub

Sports car racing fans in North America will have a “one-stop shop” for news and information on all series sanctioned by the International Motor Sports Association (IMSA) in 2014, as officials announced that IMSA.com will be its new online hub.

The newly acquired domain will be the online home of United SportsCar Racing, which debuts next year as a result of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series (ALMS) presented by Tequila Patrón.

IMSA.com also will include content for all IMSA-sanctioned development series, including the Continental Tire Sports Car Challenge and Cooper Tires Prototype Lites powered by Mazda, as well as access to four IMSA-sanctioned single-make series: Ferrari Challenge, Lamborghini Super Trofeo, Porsche GT3 Cup Challenge by Yokohama and Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin.

IMSA.com will offer dynamic video and news content, social media interaction, photography and live event coverage such as live timing and scoring for every on-track session. The website’s “IMSA TV” feature will offer selected live video streams and full-race replays 24 hours after FOX Sports’ initial telecast of each event.

The new website is currently under construction and will launch in full later this year. Current visitors to IMSA.com will arrive at a landing page providing options to visit GRAND-AM.com, ALMS.com or UnitedSportsCar.com.

The site is being built and will be maintained by New York-headquartered McMurry/TMG, the country’s largest content marketing agency. McMurry/TMG previously built and maintains ALMS.com as part of an overall digital partnership with the ALMS. NASCAR Digital Media, which manages NASCAR.com, has been a strategic partner throughout the process.