Industry News
Iconic Lola Name Will Continue In The International Motorsports Industry
December 18, 2012
Haas will lead the commercial interaction with customers, while Multimatic will assume responsibility for all engineering and manufacturing as well as technical support to race teams.
Iconic Lola Name Will Continue In The International Motorsports Industry

Lola Group Holdings Ltd. has announced the continuation of the Lola name in international motorsports based on an agreement reached on December 14 between Lola Group Holdings, Multimatic Engineering, and Carl A. Haas Automobile Imports, Inc.

The agreement, spearheaded by Lola’s chairman and owner of the Lola brand, Martin Birrane, sees the championship winning Lola LMP project continuing with Multimatic providing engineering support and Haas providing spares services and distribution for teams that run Lola race cars.

Lola, Multimatic and Haas have agreed to a licensing arrangement whereby the Lola name, intellectual property rights and products will continue to be utilized.

Birrane, who has owned the Lola businesses since 1997 and rebuilt, expanded and supported them through challenging economic times, remains committed to supporting the existing Lola customer base and carrying on the legacy of the Lola name.

Birrane has had close ties with Carl Haas and Larry Holt of Multimatic for the whole of his 15 years of ownership of Lola. The Lola/Haas connection goes back even further, to when Eric Broadley and Carl Haas got together in the 1960s.

“When I acquired Lola in 1997 I re-established the close bond between our companies off the track and also on it with the Newman/Haas Champ Car title success in 2002," Birrane said. "Multimatic have also been close allies in many projects and, like Haas, tasted success with a Lola product at Le Mans in 2000 with the first ever LMP 675 class win using the B2K/40 design. I’m looking forward to these renewed relationships and the benefits it brings to our customers.”

Haas will lead the commercial interaction with customers, drawing on 50 years of extensive experience in servicing the global motorsports industry. Multimatic will assume responsibility for all engineering and manufacturing as well as technical support to race teams. The engineering aspects will be undertaken by some of the original Lola technical personnel who have been retained by Multimatic.

Lola maintains the role of constructor in this association with Multimatic and Haas.