Hoosier Racing Tire Corp. and the ARCA Racing Series presented by Menards have extended their contract, which calls for Hoosier to be the official tire of the series, through 2015.
The agreement provides for the continued exclusive use of Hoosier Racing Tires in the ARCA Racing Series for the 2013, 2014 and 2015 racing seasons and continues an established awards program and cost containment initiative for series teams.
Hoosier has recently developed and introduced a short track radial tire and a road course wet radial tire to complement its long established superspeedway radial tire and dirt track bias tire programs in the series.
“Hoosier’s exclusive business is building quality tires for racers, and we have great confidence in extending the ARCA-Hoosier relationship through the 2015 season,” said ARCA President Ron Drager. “Hoosier’s commitment to engineering, development and production of tires constructed specifically for the demanding and diverse ARCA Racing Series presented by Menards venues—including paved short tracks, dirt tracks, road courses and superspeedways—continues to be proven each race weekend.”
The agreement extends Hoosier’s status as among the longest-standing participating manufacturer-sponsor relationships in the 61-year history of the sanctioning body. Hoosier has participated as a supplier for ARCA sanctioned racing events since 1985, and first became the official tire of the ARCA Racing Series in 1995.
Hoosier co-founder Bob Newton began his association with ARCA founder John Marcum in 1953 when he competed as a racer in ARCA-sanctioned short track racing at Flat Rock Speedway.
“ARCA has played a key role in our strategic vision here at Hoosier,” said Hoosier Vice President of Sales & Marketing Dennis Sherman. “Our participation with ARCA has facilitated the expansion and development of our tires and service for the race teams over the years, and we look forward to more racing accomplishments as the official tire of ARCA in the future.”
Hoosier is a major series point fund contributor and the exclusive sponsor of the Hoosier Tire Superspeedway Challenge point fund, in addition to posting other prize money bonuses including a per-race and year-end winner’s bonus. Hoosier has also worked with ARCA to develop a maximum tire consumption rule for all venues and races on the tour as a cost containment measure.
The Hoosier extension has received considerable support from the ARCA Racing Series competitor base.
“It’s great to see Hoosier coming back to provide our race tire through 2015,” said nine-time ARCA Racing Series presented by Menards champion Frank Kimmel. “We know how hard those guys in the purple shirts work, race in and race out, to consistently provide us with the best product they can put on the track. There’s a comfort level knowing that Hoosier and ARCA have made such a commitment to one another over the years, and that the common goal is a good, safe, fast race tire for all of us in the series to race on.”