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Honda Named Partnering Sponsor In 2014 Pikes Peak Hill Climb
April 25, 2014
The 92nd running of the Broadmoor Pikes Peak International Hill Climb will take place on Sunday, June 29, and Honda will be involved as both a sponsor and race participant.
Honda Named Partnering Sponsor In 2014 Pikes Peak Hill Climb

Honda is making a major commitment to the 2014 running of the legendary Broadmoor Pikes Peak International Hill Climb, as both a sponsor and race participant, with plans to field products in seven distinct race classes.

In addition, Honda will be working with the AMA and the Pikes Peak sanctioning body on improvements which will provide new levels of safety to the Motorcycle/ATV/UTV/Sidecar competitors.

American Honda Motor Co., Inc. will return as the Partnering Sponsor for the 2014 Broadmoor Pikes Peak International Hill Climb, the second time the company has participated as a corporate sponsor of the legendary race event. The 92nd running of the Broadmoor Pikes Peak International Hill Climb will take place on Sunday, June 29.

In addition, Honda Power Sports will be the official ATV/UTV of the event, showcasing its latest products to support the sanctioning body.

This year also represents the first time a competitor at Pikes Peak has worked with the sanctioning body to improve overall safety at the historic event. Honda has worked with the AMA and the Pikes Peak sanctioning body to implement the race-proven technology of AirFence Provided by RoadRacing World Action Fund on key corners of the course. The AirFence has been successfully used in professional motorcycle racing worldwide and promises to enhance the 92nd running of the Pikes Peak hill climb.

With support from Honda's North American R&D and motorsports companies—Honda R&D Americas, Inc. and Honda Performance Development, Inc.—the company will campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. Honda will showcase and field products in seven race classes, building upon the unprecedented level of involvement in 2013.

Along with vehicles developed and piloted by Honda's North American associates under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR), Honda is also supporting 2011 Pikes Peak Rookie of the Year and second-place overall finisher Romain Dumas in his own entry of a Honda-powered Norma RD Limited prototype chassis in the Unlimited class.

Honda Power Equipment also will be supporting race operations, with Honda generators providing electricity and light to the pits and staging area. Honda Power Sports will further provide Honda ATV/UTV products to support the sanctioning body during race week.