Holley Performance Products Acquires MSD Group | Performance Racing Industry
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Holley Performance Products Acquires MSD Group
September 23, 2015
'The combination of these brands will provide our customers with the most complete offering of performance products in the industry,' said Holley President & CEO Tom Tomlinson.
Holley Performance Products Acquires MSD Group

Holley Performance Products announced late last month that it has acquired El Paso, Texas-based MSD Group, which includes such brands as MSD, Mr. Gasket, Accel, Superchips, Edge, Racepak, Mallory, Hays, QuickTime and Lakewood.

Bowling Green, Kentucky-based Holley’s speed-part brands already include Weiand, NOS, Hooker, Flowtech, and Earls. The flagship MSD provides ignition systems for virtually all forms of racing, including competitors in NASCAR, NHRA, World of Outlaws, SCORE and many more.

“We are excited to bring together the great legacies of Holley Performance Products and MSD Group. The combination of these brands will provide our customers with the most complete offering of performance products in the industry,” said Holley President & CEO Tom Tomlinson. “We are aggressively developing innovative new products at Holley and we will continue to build upon the fine job the MSD Group is already doing.”

Tomlinson continued, “Our goal is to offer solutions to automotive enthusiasts so they can achieve their goals while pursuing their automotive passions. We look forward to working with the MSD Group team, including Russell Stephens at MSD, Dave Martinez at Powerteq, and Tim Anderson at Racepak, to marry our technologies and talents to build these solutions.”

Founded in 1903, Holley is a leader in the performance automotive aftermarket by way of its carburetors, EFI systems and various other products and components. For more information, visit www.holly.com.