Sports Car Club of America President Lisa Noble announced Tuesday the hiring of Heyward Wagner to head the SCCA’s new Experiential Programs department.
The department’s focus is in the development of entry-level programs geared to both new and existing members, and the enhancement of social aspects for those participating in all of SCCA’s programs. The department will act as a research and development program for SCCA members, establishing programs that currently fall outside of the traditional markets served by Club Racing, Solo or Rally. SCCA Region programs to activate membership at a local level will also fall under the new department.
“The Experiential Programs Department will open up SCCA to new members through a mix of new programs and Club enhancements, including elements that fall outside of our traditional window,” Noble said. “Heyward’s enthusiasm, knowledge base, experience and creativity make him a perfect fit to head this new department, and we’re looking forward to the future as we grow as a Club.”
The department is tasked with the development of programs that are driven by experience as opposed to pure competition. Concepts in development include the expansion of the Starting Line Program to offer a wider range of entry-level performance driving opportunities as well as a program designed to incorporate aspects of Solo, PDX, Time Trial, RallyCross and Rally into a single event. At the same time, the department is working to improve the member experience within the core programs by providing training opportunities and leading the effort to better incorporate technology and social activities into both events and communications.
Rick Myers, SCCA manager, Region Development, will join Wagner in the Experiential Programs Department. Myers has worked at SCCA for six years and brings both working relationships with Regions and a wealth of knowledge in the implementation of technology-driven programs. Myers will continue to work closely with Region leadership.
Wagner is a lifelong SCCA member who was serving as the solo communications manager. Wagner started the SoloMatters newsletter and developed and implemented the Tire Rack SCCA Starting Line school that opened in 2013 to introduce new autocrossers to the sport with professional coaching and training.
“Having grown up in an active SCCA family and been a participant myself for nearly two decades, I am strongly of the opinion that the essence of SCCA membership is experienced through participation,” Wagner said.
“I believe that participation can be fun, competitive and social, whether it is in-person or online. It is the goal of this department to find ways to infuse each of these elements into events and give members the best possible experience.“
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