Organizers of the Grand Prix of America at Port Imperial have unveiled a blue-and-red logo for the Formula One race that will take place on the shores of the Hudson River in New Jersey in June 2013.
It features a stylized Statue of Liberty crown over a checkered-flag helmet, anchored by a single star.
The logo was created by Racer Media and Marketing, a media and design agency directed by President Paul Pfanner.
Although the Grand Prix of America staff considered a number of concepts, the Statue of Liberty was key to everyone. The iconic monument, which represents freedom and international friendship, graces the Hudson River harbor between New York and New Jersey.
Pfanner said it was a fitting symbol for the race that will run on a 3.2-mile road course in the towns of Weehawken and West New York, N.J., with the dramatic New York skyline as the backdrop.
Pfanner, graphic designer Aaron Justus and their associate George Tamayo worked on the brand identity for two months, in consultation with the Grand Prix of America management group. Pfanner further credited the Grand Prix of America team, led by executive chairman and promoter Leo Hindery, Jr., with the vision that ultimately created the brand.