GRAND-AM Road Racing and the International Motor Sports Association (IMSA) have announced a license and cooperation agreement with the Internationale Tourenwagen-Rennen (ITR e.V.), which administers DTM racing.
The collective goal is a North American version of DTM, the popular German touring car series. Representatives from all three organizations gathered for the announcement during a press conference Tuesday at the InterContinental New York Times Square Hotel’s Gotham Ballroom, an event highlighted by GRAND-AM founder Jim France and ITR Chairman Hans Werner Aufrecht signing the agreement.
The earliest the new series would begin would be 2015, possibly running as part of United SportsCar Racing event weekends. United SportsCar Racing was announced March 14 as the name of the new series resulting from the merger of GRAND-AM and the American Le Mans Series presented by Tequila Patrón. IMSA will serve as the sanctioning body for United SportsCar Racing, which also was announced on March 14.
“On the heels of our United SportsCar Racing and IMSA announcements, reaching this agreement adds to the momentum we’re experiencing right now,” GRAND-AM President and CEO Ed Bennett said.
“The next steps in this process will involve further discussions with various automotive manufacturers, whose commitment to this concept is essential if a North American DTM-style series is to become reality.”
If realized, a North American version of DTM would join the current Europe-based DTM and Japan-based SUPER GT platforms. DTM is administered by ITR e.V., SUPER GT by GT Association (GTA). ITR e.V. and SUPER GT agreed last October to a cooperation starting in 2014.
“The new technical regulations and the formed partnerships represent – for the first time in the history of the sport – a global platform for the manufacturers involved,” said Aufrecht, “a platform offering them the opportunity to race – on the same technical basis and with the best global promoters as guarantee for a competitive and attractive platform – in the core markets of North America, Europe and Asia.
“In addition to the six German and Japanese manufacturers – Audi, BMW, Mercedes-Benz, Honda, Nissan and Toyota – which are already involved, the new cooperation quite obviously also offers a new and extraordinary field of activity for the American premium manufacturers such as Cadillac, Lincoln or Dodge SRT within the framework of future motorsport programs. Now, we have to inform and thrill them together with our new partner GRAND-AM/IMSA and encourage them to get involved.”
Said GTA Chairman Massaki Bandoh: “The new partnership between the parties will further increase the value of DTM, GRAND-AM, IMSA and SUPER GT. This would be the opening of the doors for globalization of GT/Touring car races. We have to take this opportunity to cooperate with each other.”
European automobile manufacturers responded optimistically to news of the agreement, acknowledging the importance of the US market to their businesses and the direct link DTM-style racing would create with consumers.