Global Rallycross is pleased to announce a multi-year agreement with Red Bull as the series’ title sponsor and official energy drink. The partnership will mark the first primary sponsorship for Global Rallycross since its inception in 2011.
“We see the team at Red Bull not just as our sponsor, but truly as our partner in helping us to build Global Rallycross into the premier motorsports platform,” said Colin Dyne, CEO of Global Rallycross. “Their legacy of growing brands in the motorsports arena, from Formula One to motocross and beyond, makes them the perfect partner to take Global Rallycross to the next level.”
The 2014 series calendar, consisting of 10–11 races, will be announced in late November. Fans can still expect the fastest and most exciting racing in all of motorsports, but with Red Bull’s added marketing and event expertise, they can look forward to an even higher-octane entertainment experience.